The ELLE TIME Story


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 THE ELLE TIME STORY

       With the exception of newspapers, few publications are defined by their home city in the way that ELLE magazine is. Founded in 1947 by visionary French fashion journalist HĂ©lène Lazareff, ELLE has always been more than simply a fashion magazine, chronicling not only the latest collections but also the spirit of Paris style. Today, ELLE is the largest fashion magazine in the world. ELLE publishes 42 magazine editions worldwide and has licensed product in more than 80 countries, including over 250 free-standing stores in Europe.
       ELLE is a fashion reference both for Parisians and those who want to imitate their look and attitude. But to describe the ELLE style as that of Paris chic is to make it sound more unobtainable than it really is. For the ELLE formula is a simple one: classic basics + accessories = timeless silhouettes. ELLE in French translates as ‘she’, and the magazine was conceived by Lazareff to define her, the French girls ("les filles") on the streets of Paris rather than as a showcase for high fashion. The inspiration was, and continues to be, the effortless women who gossip on the terrace of CafĂ© de Flore. The ELLE message is simple: you can look like them too! Start with a trench, pop the collar, grab an ELLE TIME watch and you’re on your way to becoming Parisian!

       The classic proportions of Parisian architecture inform the lines of the ELLE TIME Style timepieces. The most chic and feminine of our collections, these are watches made with Italian leather or high quality silicone straps. The sophisticated shapes encapsulate the ELLE woman, who is stylish, strong and sexy, and are infused with a European sensibility. She is a leader and self-purchaser who uses fashion and beauty to express herself in every aspect of her life. Classic and timeless, they work for all ages of the ELLE woman.


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To See more ELLE Jewelry (high fashion jewelry) Visit us at www.InStyleSilverJewelry.com
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