ELLE UK: This Is London
THIS IS LONDON
Photo by Yara De Nicola
Four days (and nights), 19 designers, one dog, over 400 shots, a few
tears and a lot of laughs – all edited to become an impassioned 35-page
spread in our October issue. And now, one captivating exhibition of 20 images. For our exclusive This is London
portfolio, ELLE was granted an unheard-of all-access pass to document
London’s leading designers in the emotion-laden lead-up to London
Fashion Week. Now, we invite you to experience it too.
Opening its doors tomorrow as part of London Fashion Weekend, This is London, the exhibition, will be on display at Somerset House until Sunday 22 September. Shot by Yara De Nicola, edited by ELLE Assistant Editor Rebecca Lowthorpe
and coordinated by ELLE Designer Phoebe Sing, it's the closest thing
many will get to being a fly on the wall in a designer’s studio. Think Richard Nicoll contemplative and alone in his studio; Jonathan Saunders having a sneaky smoke surrounded by his 1950s pin-up muses; touching reportage of Preen’s
Thea Bregazzi and Justin Thornton showing their young daughters, Fauve
and Blythe, how to add those meticulous finishing touches; Tom Ford himself adding that final sharpening spritz of hairspray and Max the Mulberry poodle sweetly unaware of his impending importance.
‘For the first time ever, ELLE has documented the making of London
Fashion Week, gaining unprecedented access to designers and models
backstage and further cementing our reputation as the leading fashion
magazine in the UK,’ says Editor-in-Chef Lorraine Candy.
‘Never before has one photographer been allowed to witness these
extraordinary moments and the result is a surprising, intimate and
dynamic portfolio of the world's most influential fashion week.’
The story doesn’t end there: from 22 September you can download our interactive This is London app, which gives you extra unseen images, a Burberry GIF and full catwalk videos from the designers for only £1.99.
Our reaction: ‘It literally gives me goosebumps every time I look at it.’ Yours? Tweet us @ELLEUK and let us know what images you loved, how it moved you and what London Fashion means to you.
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Go to ELLE UK for fashion news across the pond.
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